Organic, gluten-free, less sugar – so popular are more conscious products

Organic products around the world

In Denmark, Dr. Oetker has been offering organic baking products since 2017 as organic products are very popular here. Accordingly, the range includes several products from this segment, with e.g. baking powder and vanilla sugar. In France, we also offer organic products for baking under the brand named ‘Alsa’, in Italy for ‘Rebecchi’. All products are labelled with the EU organic logo and green elements on the packaging also ensure recognition. The brand ‘Taylor and Colledge’ is represented in many countries worldwide in this segment, especially for vanilla.

Gluten-free products

Gluten-free products are much more widespread – whether pizza, baking mixes, baking articles or dessert powder. In many countries, Dr. Oetker has introduced products in recent years that are also suitable for people with a gluten intolerance. This is indicated on the packaging with a corresponding logo, and in some countries such as Spain and Turkey these products also have a uniform green design. This enables consumers to assign them to the gluten-free category at first glance.

Low-sugar products

Equally widespread is the desire of many consumers for foods that contain little or no sugar. The reasons for this can be completely different – and the product concepts are correspondingly different. In Croatia and Slovenia, an entire range of products without added sugar was introduced in November 2021 under the name Sweet Zero, including muffins, puddings and vanilla sugar. All products are sweetened with erythritol and contain very few calories.

Our new gelatin desserts from Mexico are made without sugar and sweeteners, too: D'Gari A tu gusto. Same applies to our Natural Vibes range, which we offer in Serbia and that can also be prepared vegan. Our Vitalis mueslis without added sugar are also very popular in Germany, Italy and Finland.

In Brazil, there is a fruity variety of sugar-free products in the “Gelatina Zero” range and many more sugar-free products in the “Gelatina Diet” range, that are additionally enriched with vitamins and minerals.

High protein products are currently very popular because they are characterised by a high protein content and often also a low sugar content, which is particularly popular with fitness fans. The health claim High in Protein therefore applies to our product ‘My Pizza Slice’, which is available in Denmark, Sweden, Finland and Norway. My Pizza Slice is a range of snack pizzas that can be prepared in the microwave, air fryer or oven. They contain no flavour enhancers, are a source of protein and the crust is made from wholemeal flour and enriched with skyr. 

In Germany, Dr. Oetker's high protein product line, which is produced without any added sugar, was launched in spring 2020 with a high protein pudding. The development of the range has been very positive so far, so it has already grown: cereals, baking mixes, mousse and mixes for rice and semolina pudding have been added in the meantime.

Ultimately, trends can also change again quickly: The work of our Research & Development and marketing departments therefore remains exciting.

In addition to superfoods, less sugar and more, a plant-based diet is also becoming mainstream. We are happy to provide an insight into how we develop vegan baking mixes at Dr. Oetker and which substitute products we use in our vegan products instead of cheese or salami.

The interview with our Masterbrand Manager Marina Landgraf also provides a deeper insight into our motivation to expand our product range with vegan alternatives.

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