Tastes like home: our international products

Our best-selling product is the “Pizza Ristorante” available in over 50 countries and in more than 40 different varieties - we even offer halal-certified, vegan, and gluten-free options.

Since 2021, a new specialty has featured on the frozen food aisles: “La Mia Pinsa.” Made from three different types of flour and sourdough, the Pinsa is available in vegetarian, vegan, and meat varieties.

“The Good Baker” is making pizza even better! In the Netherlands, the UK, Spain, Portugal, and Switzerland, five varieties provide the ultimate pizza experience focusing on sustainability and nutritional values. The Good Baker’s exclusively vegetarian and vegan products were awarded the Nutri-Score A or B.

It all started back in 1891 with our baking powder Backin. Today, the range offers a huge variety of traditional baking ingredients worldwide, including vanilla sugar, yeast, flavors, baking cocoa, cake creams, and more.

With more than 100 decorative items, you can decorate pastries of all kinds to your heart’s content. Our range includes chocolate decorations, sprinkles, edible colors, sugar fonts, glazes, couverture, and icing.

Dr. Oetker offers a wide variety of baking mixes, ranging from small pastries and classic cakes to elaborate specialty cakes. Many national specialties or seasonal cakes are also available as baking mixes and vegan or gluten-free options.

Whether you prefer a classic box cake or a small treat from the "My Sweet Table" brand, ready-made waffles, or even frozen mini cakes from "My Sweet Deli" – our global range of ready-to-enjoy cakes is constantly expanding.

Our classic dessert, the “Original Pudding” is more than 125 years old. A lot has happened since then: It’s hard to imagine dessert shelves without classic favorites like vanilla flavor and chocolate, as well as whipped cream and almond. Nowadays, people in 21 countries are indulging in this classic.

Through “LoVE It!” the chilled dessert series, we are addressing the growing desire for plant-based nutrition across eight markets. These fresh desserts are among others made with almonds, cane sugar, and coconut oil.

Our “High Protein Pudding” has been available in the refrigerated section since 2020. High in protein, low in fat, and delicious, this fresh dessert contains no added sugar* and now comes in four flavors, making it the perfect addition to a high-protein diet. *Contains sugar by nature

Our other product ranges also include “Vitalis Müsli”, which is now available in over 30 different varieties, guaranteeing the right fit for every muesli lover – from extra crunchy to fruity or chocolatey. For those looking for less added sugar: The Vitalis "less sweet" variety with 30 percent less sugar.

Internationally there are various other products, like sandwich spreads and pizza sauces in India, and ready-made meals and pre-made pizza sauces in South Africa. We have expanded our portfolio by acquiring other companies in each market and adapting to typical national products and regional tastes.