Party for PAULA - our cool cow celebrates her 18th birthday

PAULA's friends were also delighted to receive various goodies. The employees at the Bielefeld site were able to congratulate PAULA in person and celebrate her 18th birthday by taking photos together.

Since 2006, PAULA has been delighting her fans with new products. On her 18th birthday, we look back at the past years and many PAULA stories. One thing is certain: PAULA has always had a weakness for delicious desserts.

When was PAULA born? 

PAULA first saw the light of day back in 2006 in the popular varieties chocolate pudding with vanilla flavour spots and vanilla flavour pudding with chocolate spots. The delicious children's pudding with the cool cow spots made from creamy pudding has been providing fun with spots for young and old ever since. She was born with a 'piercing' in her ear and stylish sunglasses, putting her ahead of her time. PAULA continues to delight with her cool products to this day. And not only in Germany: In 2006, the delicious PAULA products were also launched in Italy, where the popular spotted desserts are not called PAULA, but 'Muu Muu'. PAULA is now available in eleven different countries. 

Exciting stories from PAULA's life 

“PAULA is a cow, she doesn't just moo...” The PAULA rap was a hit on TV in Germany in 2006 and still delights many children today, who have happily sung along to the rap and in some cases created their own versions. 

In 2011, the popular PAULA minis in chocolate and vanilla flavour were launched on the market for the little PAULA spot cravings in between. PAULA's spot success continued in 2012 - with the introduction of the vanilla flavour with strawberry pudding spots, which still delights spot fans young and old today. For chocolate fans, the range was expanded in 2014 to include the popular Stracciatella flavour with chocolate spots and ground chocolate.

In 2018, PAULA took part in Super RTL's Germany-wide Toggo Tour for the first time. Her wild farm brought fun and action and enchanted young and old in a total of twelve cities. On the Toggo Tour, PAULA fans were able to playfully discover the world of PAULA and her friends, jump on bales of straw and climb over pasture fences. 

PAULA is cool 

PAULA loves her adventures and is always on the move - this has also been reflected on the new packaging since 2022. Sometimes PAULA is on her skateboard, sometimes on her waveboard. Sometimes she's roller-skating, sometimes she's grabbing her city scooter. The cool cow shows her fans how much fun it is to keep moving.  

Since 2024, the cool PAULA Shakes in chocolate and vanilla flavours joined the PAULA family. The PAULA Shakes bring airy-creamy drinking fun for all PAULA fans young and old.

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