Many different means of communication are used to keep consumers informed about Dr. Oetker products and offerings, and to put across the brand’s messages.
Dr. Oetker maintains a constant presence on television, in magazines and in the trade by using commercials, advertisements and promotions. Dr. Oetker Verlag’s cookbooks and baking books are bestsellers, and recipe leaflets contribute to even greater variety in the array of information provided by Dr. Oetker. More and more customers are also taking advantage of the broad range of information on the Dr. Oetker website or contact the experts of the Dr. Oetker Versuchsküche direct, by telephone, fax or email.
For almost nine decades, Dr. Oetker pudding powders were manufactured here. Now the time-honoured building at the Bielefeld headquarters houses the modern Dr. Oetker Welt – for the food industry a new form of brand presentation which is informative and emotional at one and the same time. Visitors learn interesting facts about the family business, the brand, the products and the company’s fields of operation. Visits take place by appointment arranged on the Dr. Oetker Versuchsküche hotline. At Dr. Oetker Welt, the fascination of the brand is tangible – and with it the certainty that brands as strong as Dr. Oetker will continue to exist in the future.